Definition
Guaranteed press features, defined
In the Ace Branding model, a guaranteed press feature is a full article about a person or company, written from that person's own story and published in an outlet within Ace Branding's publishing network. Three things separate it from traditional publicity.
First, the result is guaranteed rather than pitched and hoped for. Second, you keep narrative control: an editorial writer drafts the piece from your interview, you edit it, and nothing is submitted until you approve the final version. Third, no ongoing retainer is required.
The article is meant to give readers real value, not just put a name in a headline. Once a contributor submits the approved draft and the publication approves it, the article is published and the link goes live, ready for the moment a prospect searches your name.